Can soft skills help you master the art of selling?
Product knowledge is essential, but connecting with customers makes all the difference when closing a deal.
Critical skills include:
- Empathy. Understand prospect pain points and find the right solution to fit their needs.
- Active listening. Identify their challenges, listen to responses without interrupting and show them you genuinely care.
- Storytelling. Create a vision for the prospect so they understand what your product can do for them. Storytelling is also used to build relationships (i.e. sharing similar experiences).
- Collaboration. Work with other team members toward a collective goal, supporting and leading where needed.
Customers expect brands to be trustworthy and demonstrate that they care about their users, not just the bottom line.
To demonstrate this on a call, over an email or in a demo, salespeople need a blend of skills.
Read our article for an in-depth breakdown of the art of selling as well as six selling skills to help you close more deals.