Improving deliverability of emails sent with Pipedrive
Out of curiosity, I did a test with mail-tester.com to evaluate deliverability of emails sent with Pipedrive (connected to my IMAP/SMTP mail provider).
The result is pretty good but there are 3 points where Pipedrive could improve.
Plus those 3 are quick wins :
- The tracking code (to know if email was opened and links clicked) is an image, but the alt attribute is lacking. Adding it would add 0.5 points out of 10 to the delivrability rating by mail-tester.com
- The HTML content of the emails isn't enclosed in <html> </html> tags, which costs another -0,635 points out of 10
- No plain text email, which costs another -0.1
So, those 3 quick fixes would add 1,235 points of deliverability (mail-tester.com rating) to emails sent with Pipedrive, which is significant (12,35% improvement).
Here are the info from the mail-tester.com report :
SpamAssassin thinks you can improve
-0.635 HTML_MIME_NO_HTML_TAGHTML-only message, but there is no HTML tag
Your message should contain an <html> tag
-0.1 MIME_HTML_ONLYMessage only has text/html MIME parts
You should also include a text version of your message (text/plain)
The body of your message contains errors
We found 1 images without alt attribute in your message body
ALT attributes provide a textual alternative to your images.
It is a useful fallback for people who are blind or visually impaired and for cases where your images cannot be displayed.
- <img src="https://f353cffa-fab8-4145-896e-91920c443969.pipedrive.email/o/vkw1gln9y5/xyor116mwy/1049lr294e?cache_buster=1666177890493" width="1" height="1" style="display: none; width: 1; height: 1; bo
If you don't want to add an alt attribute, add an empty one: alt=""
What do you think?