Converting deals to leads - measuring outputs
I am thinking about new approach how to tackle our target audience. We are a niche market and it is normal, that prospects, that declines now, will buy in the future.
I want to create a process, where when some deal is lost, the deal will be converted back to lead and we will warm the lead up until it is ready to go back in the sales process.
I also want to track funnel metrics (conversion rate, in which stage we are losing deals)
I am not sure, how to implement this process, as when I convert deal directly back to lead, I will probably lose this ability