🔎 How to increase conversions with a lead tracker 🔍
Using a lead tracker allows you to collect and organize lead data from one place (including insights on touchpoints and lead source).
Why is this important?
Knowing which stage of the sales cycle your leads are in will ensure you nurture those that are ready to take the next step in the buying process.
- Strike while leads are hot, so they don’t forget about you, move forward with a competitor or assume you’re not the right solution for them.
- Update communication data regularly and create timely follow-up tasks to ensure leads get attention when needed.
For example, if a lead says they’ll be in a stronger position to buy next month when their budget renews, record that interaction and schedule a follow-up call for the start of the month.
Then move on to other leads who are more likely to convert now without losing sight of the initial contact.