Improved lead scoring for Pipedrive
We at Outfunnel have recently mightily improved our Lead Scoring feature to include both marketing engagements (email clicks, visits to specific pages, etc.) and data from Pipedrive. Namely:
- You can increase scores when a key (sales) Activity has been completed, such as attending a demo call, registering for a webinar, scheduling a meeting -- or anything else that's registered as an Activity in Pipedrive
- You can also include the contents of any Pipedrive custom fields in lead scoring calculations. For example, you can increase the lead score if someone's job title includes VP. Or if "affiliates" channel has proven to have higher conversion as a lead source, you can increase scores for all new leads coming from that channel
Keen to hear your thoughts. Do you find this useful? Is there any data that you'd like to use in lead scoring but currently can't?