Recurring sales: LTV VS deal value for the ongoing sales cycle

Adina Faiman
Adina Faiman Member Posts: 19
First Anniversary Name Dropper First Comment Photogenic
edited December 2022 in Sales CRM #1

Hello fellow Pipedrivers,

Our team would like to start using Forecasting and more advanced reporting features, but not sure how taking into consideration our current sales process.

We work account based and our sales cycle is 1 year. Our main products being events means that we sell tickets to the event to the client and once the event is over, we start selling tickets to the next year's event to the same client again.

So far we have used one organization = 1 deal. In the end of the sales cycle, we move the deal to the beginning of the pipeline and every year add new products to the deal. So this one deal represents the LTV of the client but this way we can't use forecasting for the ongoing sales cycle.

What would be the solution to forecast the value of the deal for the ongoing sales cycle and at the same time have the data of LTV?

I would very much appreciate your thoughts,



  • Manuel Oliveira
    Manuel Oliveira Admin Posts: 1,045 COMMUNITY MANAGER
    First Anniversary 5 Likes First Comment First Answer

    Hi @Adina Faiman, is there any particular reason why you must move the same deal back to the beginning of the pipeline? Using that method will make it tricky to see your LTV because you aren't actually closing your deals in Pipedrive.

    I suggest closing the deal instead of moving it back. You can always have more than one deal going with the same organization at the same time, if necessary.

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