How flexibility can support your business growth
According to one study, 91% of consumers are more likely to shop with brands that recognize and remember them and provide relevant promotions and recommendations.
Business strategy experts agree that flexibility is a key but underrated performance objective.
Adjusting operations to meet customer needs is a crucial part of business success.
At the simplest level, a restaurant might remove allergens from a customer’s dish or an online retailer could offer a range of delivery options.
To capture their target audiences’ attention, loyalty and advocacy, brands must also be proactively flexible by delivering personalized services.
Not all flexibility requires human attention, as in many cases, brands can create bespoke experiences using automation (e.g. personalized promotion emails).
But, flexibility-based performance objectives will help you ensure you’re ready to meet every customer requirement.