How to create a crisis comms plan so you’re always prepared

Will Sigsworth
Will Sigsworth Pipedrive Team Posts: 64
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edited April 2023 in Business Talk #1

Whether you’re a business owner, manage a department or work in PR, it always helps to expect the best while preparing for the worst. It may seem negative, but even with the best intentions and high standards, mistakes do happen – you can’t control everything, after all.

Here are 5 tips to get you started:

  1. Be accurate
  2. Be transparent
  3. Take responsibility
  4. Be quick
  5. Plan ahead

Read our full guide to creating a crisis comms plan to learn how to be prepared for when a crisis happens and how to react when one actually does happen.

How have you successfully reacted to a business crisis in the past? Share your stories in the comments.