B2B2C sales process
Here is a question: how do you set up a pipeline for B2B2C approach? Part of our sales works in a way that we approach and make agreements with an organization, but the actual buyers of our product are the customers of that organization.
This is where we get stuck:
- we need the organization deal for the forecasting however we don't invoice the organization
- we need a deal for each individual customer to invoice
Is there a way to bring together these two "needs"?