Documenting Subscriptions lifetimes
The Subscriptions option seems to be relatively new and not well integrated. Our business is primarily monthly subscriptions for services. One of the metrics we want to track is why clients cancel their services. I initially thought this would be doable via "Lost reasons". But I'm uncertain what happens if I make a client that's "Won" for the term of their contract and then "Lost" when they cancel. How would that affect our revenue reporting? Our W/L ratio?
Our contracts auto-renew by default so really I would like to set payments to infinite. But if I can't set the deal to "Lost" to obtain the "Lost Reason" then I can only think of changing the subscription price to $0 at the termination of their contract. But then I don't know how to document why they canceled services.
Would love to hear feedback from the community on how they manage the termination of their subscriptions and capturing the relevant data in order to calculate their KPIs