How are you tracking the "Lost Reason" for your canceled subscriptions?

All of our services are a monthly cost rather than a one time product. Therefore it makes more sense for us to structure our deals as "Subscriptions". Our contracts auto-renew until canceled so "Unlimited Payments" makes the most sense.

But once the deal is "Won" it doesn't always last forever. Some of our clients do eventually cancel our services. What's the best way for us to track "why"?

If we move the deal to "Lost" doesn't that affect our base number of "Won" deals? But if we don't move it to "Lost" then we can't select a "Lost reason".

Would love to hear if/how others have made this system work for them. Pipedrive does seem more widgets focused than ongoing services.

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