Why do emails sent out separately show exactly same time for recipients opening them
I sent out 7 separate emails this morning to 7 different clients.
At 12.07 precisely they all opened their emails (4 had opened earlier) which cannot be true.
Anyone found this happening?
Answers
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It's the email client opening them and loading the images before the recipient does. Like a virus scanner or something.
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I sent 7 emails between 10am and 11am. 4 were opened a few minutes after they were sent. Then all 7 showed as opened at exactly 12.07pm.
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Hi @Colin Edgar 👋
Actually, the feedback provided by Josh is very accurate, let me further explain this.
Email tracking is done through the use of image pixels, which are 1×1 pixel images (in other words, images too small for the human eye to see), embedded in the HTML of an email message. These pixels don’t affect the way an email looks and each pixel is loaded with an individual tracking number. When a recipient opens the email, the tracking client recognizes that pixel has been downloaded, as well as where and on what device.For open tracking to work, the image pixel needs to be downloaded in order for us to detect that the message has been opened. For some email providers, this is not a problem, however, some providers can block the tracking pixel from being downloaded, for example:
1. The client reads only text-based email and doesn't accept HTML.2. the client does not allow images to be downloaded (sometimes for security reasons).
These are the most common ones but there can be others like the pixel being completely blocked by security filters. This will result in the tracking pixel not being downloaded, and it won’t count as an open.
Although email tracking systems can provide valuable information, it’s important to be aware that it is not 100% accurate, when it comes to verifying every single open event, due to the scenarios mentioned above for unregistered opens or false positives. And if there's something that scans emails, it can also provide a false positive.
I hope this helps!1 -
Hi @Andreia Costa, Now that I understand how email tracking works, does this also apply to links sent in the email?
Correct me if I'm wrong, but I thought I read where if the link in the email is clicked on, it is a sure bet that the client read the email.
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