Tracking Pipedrive Conversions in Meta/Facebook

mac@datomni.com
mac@datomni.com Member Posts: 41 VERIFIED MEMBER
10 Comments 5 Likes Name Dropper First Answer
edited February 8 in Apps and Integrations #1

Hey,

How do y'all approach this right now?

I've talked to many of you about this here and elsewhere, so I figured it'd be good to have a main thread on it?

Here's our take on the problem:

  • One main data pipeline managing everything (no Zapiers)
  • Ability to specify various cookies to attribute Pipedrive events/deal closings with, not just last-touch (so no custom fields carrying one cookie)
  • No SaaS anywhere in the pipeline - A bit more tech-savvy setup using a private data collector, activation server, and a GTM Server tag (all created by us)

I just shot a YT video about it (heads-up, it's long—40 min):

https://www.youtube.com/watch?v=cYKB1lmqcFU
Any by the way, if this interests you, ping me—we can set up the entire thing for you (and it's very cost-effective if you have us as your Pipedrive implementation partners on your account).

Other than that, happy to hear thoughts and alternative ways!

Mac

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