Sales and Marketing Pipeline alignment - looking for advice
We are aiming at reaching sales and marketing alignment in Pipedrive. For example we've built a marketing pipe to reflect the stages before a lead turns into a sales qualified one. Sometimes Pipedrive doesn't meet our needs in the marketing department though.
I'm looking for fellow Pipedrivers who also work with a marketing pipe, meaning you've built a pipe with stages that reflects the full customer journey, not only reflecting the sales process.
I'm looking to pick your brain on what's working and not. For example:
- What stages do you have and what are the definitions?
- How do you make sure the deals move along the pipeline?
- Do you do the work manually or do you use automation?
Please let me know in the comments below! Thanks!