4 Pillar Framework that to get replies for your cold emails 💡

Shobhit Gaur
Shobhit Gaur Posts: 136
Second Anniversary Photogenic Integration Partner
edited July 24 in Business Talk #1

At Outplay, we have seen the impact of cold emails on sales. After experimenting in every stage of the process our sales team follows a 4 pillar framework on how to approach cold emails that gets you replies.

The first step - Find out the correct recipients. Spraying your emails all over the emails will not give you results. Take time out to find out your ideal customer profile and then their valid email addresses. Check out voilanorbert, leadiq, salesintel or slintel to help you in this process. 

Second step - Research something on these recipients that they love. Check out their LinkedIn or Twitter posts and make notes. Sprinkle these nuggets while you cook up a compelling copy that is personalised to them. Personalisation at scale is tough though and outplayhq helps you do that (we natively integrate with Pipedrive).

Third step - If you make a cold email sequence in which you are a/b testing your emails and including smart follow-ups you are light years ahead of your competitors. Keep experimenting on your subject lines and copy. 

Videos embedded in your email really work well. Use vidyard and loom for that.

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Humor can really work in your copies. 

Sending your emails according to your prospect time zone helps in increasing the open rates.

Fourth step - Analyse your email performance & choose the best performing sequence to optimize on further.

How do you guys approach cold emails?

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Comments

  • Anthony Conklin Sr.
    edited February 24 #2

    Love sending video messages. It gets attention and leaves an impression. I use bombbomb for email  and drift for LinkedIn 

  • Shobhit Gaur
    Shobhit Gaur Posts: 136
    Second Anniversary Photogenic Integration Partner
    edited September 2020 #3

    Love sending video messages. It gets attention and leaves an impression. I use bombbomb for email  and drift for LinkedIn 

    We too have seen great responses from video. 

    Do you send out quick introduction videos or demos?

    I am curious why you use drift for linkedin cuz we record from our phones for linkedin.