Best B2B Follow-up sequence for conversion

Chris Clegg
Chris Clegg Posts: 14
10 Comments Second Anniversary Combo Breaker Photogenic
edited July 2022 in Sales CRM #1

Email autoresponder sequence, SMS, broadcasts, phone calls, personalized LinkedIn messages... sheesh!

We're putting together our overall sales automation plan and working to figure out the best sequence for our business.   We have a B2B informational product that typically requires an education process before the sale.  

What is the sequence of touchpoints you've found most productive?