π π The Push & Pull technique to get replies to your cold sales emails π π
This technique as told by cold email outreach expert extraordinaire Becc Holland (Sales Leader at Gong, G2, Chorus, Saleshacker) revolves around 2 central ethos -
1 Carry the conversation forward without being too pushy
2 Creating messages that pull your prospects to respond to your emails.
Now a push message is making your prospect the center of attention, while a pull message is shining light on yourself or the product you are selling.
I made a handy template which you can include inyour your cold email, the next time you do it -
Push - say something genuine that you like about their work
βI love your podcast and my favorite one is episode 249 when you told me your cat storyβ
Pull - Tell them about solving a particular pain of their with your tool/service
βI know personalizing your sales is difficult to do at scale, but with Outplay, your sales team can do that which a click of a buttonβ
Pull - ask your CTA, with your best value prop
βWhy don't we zoom on 3 pm on Wednesday? so I can tell you how Outplay customers get 30% bump in meetings booked within 2 months of their sales team adopting usβ
Push - Go against the conventional wisdom of ending with a question, end it on the strongest note by making it about your prospect
βAnyways, I really hope your company continues to grow even more this quarter and more people get to know about your terrific catcastβ
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The best part is that this is not a script. You can personalize it in the way you want. You can implement this particular technique easily by making multi-channel sales sequences on outplayhq.
If you are interested to know more about this technique, here is Becc explaining it -
Comments
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Very good video and I like the way she emphasized being yourself, personable, and avoiding scripting and the cookie-cutter approach.
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Art Powell said:
Very good video and I like the way she emphasized being yourself, personable, and avoiding scripting and the cookie-cutter approach.
I loved it too, @Art Powell .
Another favorite of mine is where Belal shared his 7-step outbound process with us
https://www.youtube.com/watch?v=wrjKwietqTE
We do these 5-minute sales wisdom video series over at Outplay, check them out.
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