Google Tag Manager: Conversion tracking of user engagement with chatwidget (offline submit/chat star

Kristian Kvistgaard

Is there a guide/ Google Tag Manager recipe on how to track user engagement with the Pipedrive chatwidget (Lead booster) via Google Tag Manager?

I know that that with Livechat and Tawk.to custom events can be pushed via the datalayer when users engage with the chatwidget (such as offline submit/chat started) - see screenshot.

Is something similar possible with Pipedrive? I need it for Facebook and Google Ads conversion tracking.

Mike van der Valk

Hi @Kristian Kvistgaard it was sorta discussed here as well, does that help you? https://community.pipedrive.com/post/chat-tracking-5f997c76fa0cf07079f4a259

Boris Tsibelman

There is no easy way to achieve this with the current chat widget