How to connect LinkedIn ads to Pipedrive to see how many sales the ads converted?

Tak
Tak Posts: 1
edited July 26 in Apps and Integrations #1

I'm trying to connect ads I have on different channels (LinkedIn, Google, FB etc.) to Pipedrive to compare the effectiveness of advertising on each channel. I want to be able to see how many sales the ads led to within Pipedrive.

I've been exploring UTM parameters and connecting with Zapier, but I've only found a way to do this with forms, I'm not sure if this is possible with ads. UTM parameters will be simpler if I used Google Analytics, but this won't track the sales I made in Pipedrive...unless someone knows how to

Any help would be much appreciated, thank you!

Comments

  • Andrus Purde
    Andrus Purde Posts: 104
    10 Comments Second Anniversary Name Dropper Photogenic
    edited June 2021 #2

    @Paul Minors recently posted a good video about this, see here 


  • Paul Minors
    Paul Minors Posts: 66
    10 Comments Solution Provider
    edited June 2021 #3

    Thanks for the share @Andrus Purde . @Tak essentially the process is that you link to a landing page (e.g. from LinkedIn) with UTM parameters. Using a Jotform (or similar) with hidden fields, you can capture those UTM parameters when the lead fills in the form. Finally, you use Zapier to pass the information to Pipedrive.