How to connect LinkedIn ads to Pipedrive to see how many sales the ads converted?

Tak
Tak Member Posts: 1 VERIFIED MEMBER
edited July 2022 in Apps and Integrations #1

I'm trying to connect ads I have on different channels (LinkedIn, Google, FB etc.) to Pipedrive to compare the effectiveness of advertising on each channel. I want to be able to see how many sales the ads led to within Pipedrive.

I've been exploring UTM parameters and connecting with Zapier, but I've only found a way to do this with forms, I'm not sure if this is possible with ads. UTM parameters will be simpler if I used Google Analytics, but this won't track the sales I made in Pipedrive...unless someone knows how to

Any help would be much appreciated, thank you!

Comments

  • Andrus Purde
    Andrus Purde Member Posts: 128 VERIFIED MEMBER
    Fourth Anniversary 100 Comments 5 Likes Name Dropper
    edited June 2021 #2

    @Paul Minors recently posted a good video about this, see here 

    https://www.youtube.com/watch?v=ne2FOfQU2wc
  • Paul Minors
    Paul Minors Member Posts: 92 VERIFIED MEMBER
    Fourth Anniversary 10 Comments 5 Up Votes Name Dropper
    edited June 2021 #3

    Thanks for the share @Andrus Purde . @Tak essentially the process is that you link to a landing page (e.g. from LinkedIn) with UTM parameters. Using a Jotform (or similar) with hidden fields, you can capture those UTM parameters when the lead fills in the form. Finally, you use Zapier to pass the information to Pipedrive.

This discussion has been closed.