How to connect LinkedIn ads to Pipedrive to see how many sales the ads converted?

Tak
Tak Member Posts: 1 VERIFIED MEMBER
edited July 2022 in Apps and Integrations #1

I'm trying to connect ads I have on different channels (LinkedIn, Google, FB etc.) to Pipedrive to compare the effectiveness of advertising on each channel. I want to be able to see how many sales the ads led to within Pipedrive.

I've been exploring UTM parameters and connecting with Zapier, but I've only found a way to do this with forms, I'm not sure if this is possible with ads. UTM parameters will be simpler if I used Google Analytics, but this won't track the sales I made in Pipedrive...unless someone knows how to

Any help would be much appreciated, thank you!

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  • Andrus Purde
    Andrus Purde Member Posts: 135 VERIFIED MEMBER
    Fifth Anniversary 100 Comments 5 Likes Name Dropper
    edited June 2021 #2

    @Paul Minors recently posted a good video about this, see here 

    https://www.youtube.com/watch?v=ne2FOfQU2wc
  • Paul Minors
    Paul Minors Member Posts: 103 VERIFIED MEMBER
    Fifth Anniversary 25 Likes 10 Comments 5 Up Votes
    edited June 2021 #3

    Thanks for the share @Andrus Purde . @Tak essentially the process is that you link to a landing page (e.g. from LinkedIn) with UTM parameters. Using a Jotform (or similar) with hidden fields, you can capture those UTM parameters when the lead fills in the form. Finally, you use Zapier to pass the information to Pipedrive.

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