How to connect LinkedIn ads to Pipedrive to see how many sales the ads converted?
I'm trying to connect ads I have on different channels (LinkedIn, Google, FB etc.) to Pipedrive to compare the effectiveness of advertising on each channel. I want to be able to see how many sales the ads led to within Pipedrive.
I've been exploring UTM parameters and connecting with Zapier, but I've only found a way to do this with forms, I'm not sure if this is possible with ads. UTM parameters will be simpler if I used Google Analytics, but this won't track the sales I made in Pipedrive...unless someone knows how to
Any help would be much appreciated, thank you!
Andrus Purde Posts: 108edited June 2021 #2
@Paul Minors recently posted a good video about this, see herehttps://www.youtube.com/watch?v=ne2FOfQU2wc
Paul Minors Posts: 66edited June 2021 #3
Thanks for the share @Andrus Purde . @Tak essentially the process is that you link to a landing page (e.g. from LinkedIn) with UTM parameters. Using a Jotform (or similar) with hidden fields, you can capture those UTM parameters when the lead fills in the form. Finally, you use Zapier to pass the information to Pipedrive.0