Email and web tracking + lead scoring

Francois Vandamme
Francois Vandamme Member Posts: 2 PIPEDRIVE TEAM
edited July 2023 in Sales CRM #1

Hi all,

I would like to build an automated lead scoring based on leads behaviors / engagement (typically emails opening / clicking and website traffic). How can we do that with Pipedrive / other tools ?

Thanks a lot!

Tagged:

Comments

  • Marcelo Silva
    Marcelo Silva Member Posts: 249 PIPEDRIVE TEAM
    First Anniversary First Comment Photogenic Premier Solution Provider
    edited June 2020 #2
  • Rahim Khanani
    Rahim Khanani Member Posts: 1
    edited January 2021 #3

    Bump. 

    Any update/answer on how to do this via Pipedrive?

  • Andrus Purde
    Andrus Purde Member Posts: 123 PIPEDRIVE TEAM
    First Anniversary 5 Likes First Comment Name Dropper
    edited August 2022 #4

    This thread has been quiet. Just thought I'd add that we at Outfunnel have recently put a lot of work into lead scoring for Pipedrive. You can:

    • Score email opens and clicks from several email platforms (MailChimp, ActiveCampaign, Sendinblue, HubSpot Marketing)
    • Score website visits and add a different amount of points for each visit eg. homepage visit adds 5 points and pricing page visit adds 15 points
    • Define how points expire (because an email open 2 months ago is worth much less than an email open this morning)

    We're currently also looking for pilot users for our predictive lead scoring product that would do all of the above automagically.

  • sheryl
    sheryl Member Posts: 9
    First Comment

    Hello Francois! check out Klenty a sales engagement platform that completely allows you to score prospect engagement based on clicks, opens, and replies. The platform is already advanced, do check it out.