Email and web tracking + lead scoring

Francois Vandamme
edited July 2022 in Lead Generation #1

Hi all,

I would like to build an automated lead scoring based on leads behaviors / engagement (typically emails opening / clicking and website traffic). How can we do that with Pipedrive / other tools ?

Thanks a lot!



  • Marcelo Silva_43
    Marcelo Silva_43 Posts: 275
    100 Comments Second Anniversary Photogenic Community Driver
    edited June 2020 #2
  • Rahim Khanani
    Rahim Khanani Posts: 1
    edited January 2021 #3


    Any update/answer on how to do this via Pipedrive?

  • Andrus Purde
    Andrus Purde Posts: 109
    Third Anniversary 100 Comments 5 Likes Name Dropper
    edited August 2022 #4

    This thread has been quiet. Just thought I'd add that we at Outfunnel have recently put a lot of work into lead scoring for Pipedrive. You can:

    • Score email opens and clicks from several email platforms (MailChimp, ActiveCampaign, Sendinblue, HubSpot Marketing)
    • Score website visits and add a different amount of points for each visit eg. homepage visit adds 5 points and pricing page visit adds 15 points
    • Define how points expire (because an email open 2 months ago is worth much less than an email open this morning)

    We're currently also looking for pilot users for our predictive lead scoring product that would do all of the above automagically.

  • Hello Francois! check out Klenty a sales engagement platform that completely allows you to score prospect engagement based on clicks, opens, and replies. The platform is already advanced, do check it out.