B2B lead generation: Post-event activities
I work for a small SaaS company and we will be exhibiting at two events in September this year.
However in the past we have struggled to create effective post-event nurturing campaigns. In most occasions, all of the leads went through them same automated process:
- 1st email explained the company and its solutions
- 2nd email (7 days later) was on a topical blog
- 3rd email (7 days later) was about a product and a case study
- 4th email (7 days later) asked the audience if they wanted to book a demo
Does anyone have any experiences or advice that they would be willing to share that could make this journey more exciting and engaging for the audience?