Linking paid adds (FB, Google ads, Display ads) TOO pipedrive leads / deals

Chris Van de Voorde
edited July 18 in Business Talk #1

Hello,

Our goal is to see how well a certain add channel (FB, Google Ads, Display ads or LinkedIn) converts from lead to closed deal. This way we measure if we get the best kind of clients true our ads. 

Are you able to program / setup this flow? 

By when? For how much?

 

We currently know (using Google Analytics / Pipedrive) how many leads are being created in Pipedrive each month and how many of them turn in to deals and how many convert to actual sales.

We don't know how many of these sales came from a certain channel. 

So currently we have got:

Google ads> Interaction		\\\
Facebook > Interaction		 \\\
Display ads > Interaction	 /// LEAD pipedrive > deal > won
Linkedin > Interaction		///

 

And we need to get this:

Google ads> Interaction		>>> LEAD pipedrive > deal > won
Facebook > Interaction		>>> LEAD pipedrive > deal > won
Display ads > Interaction	>>> LEAD pipedrive > deal > won
Linkedin > Interaction		>>> LEAD pipedrive > deal > won

 

I believe it will be using something like UTM tags orso. But not sure.

 

We select candidate on:

  1. speed of delivery
  2. all other stuff

@Product Development @System automation @Automations @Dealflow @Analytics 

Comments

  • Amit Sarda - Pipedrive Consultant - AmitSarda.xyz
    edited April 5 #2

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

  • Chris Van de Voorde
    edited October 2021 #3

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

    Ok we can add the UTM tags. But how do we link UTM tags to a pipedrive (custom) field (eg. Source =  Fb, Google Ads, Linkedin, Display) whitin the Lead tab? and how do we make sure this (custom) field is carried over to the deal's (custom) field.

  • Amit Sarda - Pipedrive Consultant - AmitSarda.xyz
    edited July 2021 #4

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

    What's your contact form software?

  • Chris Van de Voorde
    edited July 2021 #5

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

    It is a custom coded form on our wordpress website 

  • Amit Sarda - Pipedrive Consultant - AmitSarda.xyz
    edited July 2021 #6

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

    Not an expert at wordpress, but as long as that can trigger a form submission event, with all the UTM parameters decoded, you can track these data points in Pipedrive by creating Custom Fields for each data point.

     

  • Chris Van de Voorde
    edited October 2021 #7

    @Chris Van de Voorde - Are you using Lead Gen ads on any of these platforms? If these are all captured via contacts on your website, then you're right, you will need to use UTM parameters to track the sources and record them in Pipedrive.

     

    sounds like you know what and how to do it. Could you help the programmers of my marketing bureau (Full-Service Digital Agency | Digital KIXX) to set this up in Pipedrive? 

    I could bring you in contact with each other. 

    No issue if you would charge for this assistance (just send me an email to further discuss the terms [email protected])