Add functionality to web forms to track traffic to the site
When visitors visit your site, they follow links from different sources. For example, if a visitor came to the site with an ad on Facebook, then the tag “utm_source=Fb&utm_medium=СPC&utm_campaign=crm_29072021” will be added to the link to the page.
Suggestion: add hidden fields (or opportunities) to web forms to track traffic and add them in CRM in separate fields (source, medium, campaign). This will help us understand which marketing channels are bringing in the most relevant leads and form your marketing budget more consciously.