UTM - leadsource tracking for webforms.
It would be great if we could track what campaign it came from. But today the Pipedrive forms don't support it and it's in iframe so it cant be tracked from external systems. It's so important to know what campaigns deliver sales leads.
Comments
-
So we can accurately assess what campaign / source the lead came from.
0 -
@Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!
0 -
This. I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is. Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site. I think you guys are halfway there. You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money.
0 -
Jon Matthews said:
This. I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is. Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site. I think you guys are halfway there. You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money.
Thanks for the feedback @Jon Matthews passing it on to the team, hopefully we can work on that in the future!
0 -
What also would be nice if you can somehow access these arguments when you're presenting a user with a redirect url or thanks-message. That would DRY up my forms a lot.
0 -
Jon Matthews said:
This. I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is. Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site. I think you guys are halfway there. You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money.
Are there any developments in adding custom forms or automatic GCLID UTM capture on webforms?
0 -
Jon Matthews said:
This. I'm trialing the web visitors feature right now, but it's really not that useful because it doesn't read UTM values. We send out emails, the recipient clicks a link in the email which has their e-mail address in it as a parameter, so our website can use that to identify who the visitor is. Anonymous company data about who is visiting your site is a lot less useful than know exactly which person at the company you emailed is viewing your site. I think you guys are halfway there. You get to where I can see the UTM parameters for any visitor that has them matched with any data enrichment you do, then please take my money.
Hi @Matt Zakaras this is currently not in the plans unfortunately. I'll pass on the suggestion to our team though!
0 -
Mike van der Valk said:
@Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!
Unfortunately, this is not a "cool idea" but a requirement. Sorry, just the way it is. Product management failure here.
0 -
The forms are via iFrame. This will be hard to implement without a bit of nasty javascript code.
0 -
So you can't identify anything about where the submitted form came from at all? As someone above mentioned, messing around with nasty JS code to modify the content of an iframe is most definitely not the way to go.
0 -
Mike van der Valk said:
@Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!
I will have to second Robert that this is crucial. For serious use cases you can't just have a web form and not be able to identify anything about it on your end, nor tell where it came from, nor send any info over.
0 -
Mike van der Valk said:
@Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!
Yes not being able to read into Pipedrive where you leads came from is a serious drawback.
0 -
As a temp solution, would it be possible to add fields that can be hidden in the webform, that way we can pre-populate the fields and map the utm parameters to custom pipedrive fields on submit. Then create multiple webforms based on each campaign, for example a 3 part email series, would have a different url for each for the CTA.
I know it's not ideal, but even having the hidden field option is pretty standard.0 -
@Jörgen Sjöstrand - If you're open to trying out a new platform, you can do this using Typeform, which allows you to read UTM parameters and pass them as part of forms submission.
0 -
Agreed, UTM tracking is critical for understanding where leads come from and which channels convert best.
And if I may add a related plug, Outfunnel App connector allows syncing new web form submissions to Pipedrive from Elementor, Contact Form 7, Wix Forms and Mailchimp Forms - and we auto-create source/medium field in Pipedrive to simplify lead source tracking.0 -
Andrus Purde said:
Agreed, UTM tracking is critical for understanding where leads come from and which channels convert best.
And if I may add a related plug, Outfunnel App connector allows syncing new web form submissions to Pipedrive from Elementor, Contact Form 7, Wix Forms and Mailchimp Forms - and we auto-create source/medium field in Pipedrive to simplify lead source tracking.+1 For the Outfunnel solution!
0 -
This thread is year old. Is there any reliable solution for tracking campaign source (UTMs) already?
0 -
Mike van der Valk said:
@Matt Ellis that's a cool idea 🚀 I'll pass it on to the team working on web forms. I don't think we're working on something like this currently, but who knows in the future!
+1 to this. Hopefully this gets implemented soon.
0 -
I believe you can do this if you use forms (on non-pipedrive) external platforms which then link to pipedrive through webhooks.
0 -
Web Forms is absolutely useless feature without UTM capturing
1 -
Hello,
Do you know it t's possible to collect google ads conversion when a pipedrive webform embed on a website is completed?
Thank you!
1 -
With pipedrive form, you won't be able to do this because you cant collect UTM through it.
But you can set this up using jotform, gravity forms, etc [most other popular form providers]
1 -
It is 2 years and this key feature is still missing. There is no value in having web-to-lead forms, when you cannot track the utm parameters.
I found out with salesforce it is easily possible to atm custom fields to the form so that you can have utm tracking so we have to switch to that.
2 -
This is huge and a big miss in the pipedrive platform especially when competitors like hubspot have this included with their forms at a massively detailed level. We have been using callrail form tracking to bridge the gap of source tracking.
2 -
Please please add this! It's 2023 and people have been asking for this for years. We use an external form tool (there are tons of them that all have this feature), and then connect with Zapier to Pipedrive, but the Zap breaks every so often and we have to fix it and lose valuable data in between. It would be so much easier if there was just some way to track UTM data in a Pipedrive form. Short of that - is there any recommended external form tool that has a good integration with Pipedrive? We have tried Gravity forms and Jot forms and , as I mentioned, have had issues with the integration via Zapier breaking.
2 -
I see a lot of people commenting that they want this functionality, but only 5 up votes on the feature request. You guys should really hit that "up vote" button at the top by the original post.
1 -
A solution I have used to get around this is implementing extra tracking from something like CallRail which will capture all of the UTM, Campaign source etc. Only issue is then you have to zap that into pipedrive rather than the convenience of native pipedrive forms. Not ideal, but I've built this and made it work quite well for a lot of clients.
0 -
I think many just moved to a different solution (as we did) instead of upvoting and waiting for this absolutely obvious feature.
0 -
Yes just move to salesforce, https://gaconnector.com/blog/tracking-utm-parameters-in-salesforce-web-to-lead-forms/
0
