Newbie (not a sales person!) trying to understand Deals for political action
I am a new user of PipeDrive, and I'm trying to use it -- not for selling exactly -- but for laying the groundwork for a political campaign. This includes asking for donations, emailing a regular newsletter, building relationships, getting people to take actions, etc. I am really struggling to figure out how to map "deals" onto the work that I do! (I've searched through the Academy and knowledge base but can't find a solid explanation of how deals work to understand how to use them.) Can someone here help me better understand how deals work? I am assuming that 'deals' could be used for soliciting donations, but for instance -- if I email my list of 100 people, asking them to donate, is that one deal? Or is it a separate deal for each person on the list? And can deals also be used as a way of tracking other kinds of action my contacts might take? (Like signing a petition, or attending an event, etc.) Or should that be tracked via activities?
Any and all advice and guidance would be really welcome. Thank you!