Best practice advice for Leads or Contacts

Dr. Karsten Busch
Dr. Karsten Busch Posts: 16
edited July 19 in Business Talk #1

Hi Folks. I am new here. A search wasn't successful. My question: what is the best practice for the following case? I have an incoming email because I have cold-emailed her. No contact, no company, no lead, no deal.

The contact replied with a neutral answer like "I am not interested at the moment". I decide that I will reply to her friendly and that I will contact her in 6 months again.

Now my question. What is the best practice in PipeDrive? Shall I create a new contact or a new lead? What is the difference in this case? In both ways, I can create a new activity in 6 months ahead. What is the best way in respect of a clear and clean database? I am not measured by number of leads or contacts.... :-)

Thanks for your advice. Cheers. Karsten

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Comments

  • Andrus Purde
    Andrus Purde Posts: 104
    10 Comments Second Anniversary Name Dropper Photogenic
    edited August 2021 #2

    Using leads makes a lot of sense if one team works on generating leads (eg. marketing or SDRs) and another team works on nurturing/closing. Helps to keep data clean for both (separate databases) and measurement.

    If you're working by yourself and there's no particular need to separate your contacts I see no reason for using Leads. Open to other opinions though.

  • Dr. Karsten Busch
    Dr. Karsten Busch Posts: 16
    edited August 2021 #3

    Using leads makes a lot of sense if one team works on generating leads (eg. marketing or SDRs) and another team works on nurturing/closing. Helps to keep data clean for both (separate databases) and measurement.

    If you're working by yourself and there's no particular need to separate your contacts I see no reason for using Leads. Open to other opinions though.

    Hi Andrus,

    thx. for your reply. My team is growing, but right now I am on my own. Do you mean that the benefit lies in transforming a lead into a deal (one team working on generating leads, the other on nurturing/closing)?

    Cheers, Karsten

  • Dr. Karsten Busch
    Dr. Karsten Busch Posts: 16
    edited August 2021 #4

    Using leads makes a lot of sense if one team works on generating leads (eg. marketing or SDRs) and another team works on nurturing/closing. Helps to keep data clean for both (separate databases) and measurement.

    If you're working by yourself and there's no particular need to separate your contacts I see no reason for using Leads. Open to other opinions though.

    Hi. Thx for your reply. I answered already last week but didn't send it.