How best to define when a LEAD becomes a DEAL?
Paul Harren
Posts: 1
Hello,
I am trying to wrap my head around cold/warm/hot leads and the lead/deal qualification process.
Would a marketing role start working on a warm lead that let's responded to an email campaign... and be responsible only for getting them to a "hot" lead? Or would they also qualify the lead, and ONLY when the lead is hot—and—qualified would it move to stage 1 of the deal pipeline? (Qualified...then contact made...then meeting arranged...)
Thank you for any help you can provide.
Paul
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Comments
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A simpler way to think about this: qualify a lead into a deal as soon as you find out that you have what the customer wants to buy.
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