Can I use the Unsubscribe footer in regular sales emails?

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marketing.int@2b-advice.com
marketing.int@2b-advice.com Member Posts: 9
edited June 2022 in Sales CRM #1

To be GDPR compliant our DPO requests that we use the unsubscribe link in all emails, such as between sales reps and customers. Can we "copy" or use the unsubscribe footer in sales email templates? 

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  • Janis Rozenblats
    Janis Rozenblats Posts: 169 PIPEDRIVE TEAM
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    edited March 2022 #2
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    Hi @marketing.int@2b-advice.com . The short answer is No, this is not possible today. The main reason, the technology behind unsubscribing the contact is not built so that any email could be unsubscribed, but the contact which receives the campaign has a unique link dedicated to him. 

    In the case of 1:1 sales emails, there is no way to make sure that this email is received by just one person as you can add multiple recipients in to, cc, bcc fields. This situation would require a bit different solution. We have it in our backlog for next year though along with a subscription management preference center.

    The best solution is to add a line of text at the bottom of the email asking the contact to respond and you will remove them manually. Although manual and more inconvenient solution, It does solve the issue that your DPO is raising. You or any sales manager then can easily change the marketing status to "unsubscribed" in the contact's profile.

  • marketing.int@2b-advice.com
    marketing.int@2b-advice.com Member Posts: 9
    edited March 2022 #3
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    Hi @marketing.int@2b-advice.com . The short answer is No, this is not possible today. The main reason, the technology behind unsubscribing the contact is not built so that any email could be unsubscribed, but the contact which receives the campaign has a unique link dedicated to him. 

    In the case of 1:1 sales emails, there is no way to make sure that this email is received by just one person as you can add multiple recipients in to, cc, bcc fields. This situation would require a bit different solution. We have it in our backlog for next year though along with a subscription management preference center.

    The best solution is to add a line of text at the bottom of the email asking the contact to respond and you will remove them manually. Although manual and more inconvenient solution, It does solve the issue that your DPO is raising. You or any sales manager then can easily change the marketing status to "unsubscribed" in the contact's profile.

    Thank you for this information.