Where does sales end and business development begin?

Will Sigsworth

Business owners, managers and sales and marketing professionals frequently view sales and business development as a single, umbrella-like system.

In many newer businesses and startups, for example, a few key team members may be entirely responsible for:

• Researching and understanding their company’s target market
• Finding and connecting with potential buyers
• Selling their products and services

As your business grows, however, your team is less likely to have the time (and in some cases, the skills) to focus productively and proactively in all of these areas.

So, how do you bring in a business development team to push your revenue activities to the next level?

Read our article to find out about building a business development team.