Email Tracking

KR
KR Posts: 1
edited July 27 in Sales CRM #1

How does Email Tracking work? Does it only register if the email was opened in another window?

For instance, I can see through link tracking that 10 people have clicked on the link in my email but apparently nobody has opened it? What does that mean?

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Comments

  • Andreia Freixo
    Andreia Freixo Moderator Posts: 191 PIPEDRIVE CUSTOMER SUPPORT
    Pipedrive Employee
    edited December 2021 #2

    Hi!

    All email tracking works by adding a tracking pixel to the email you send. When the email is opened, the tracking pixel is "seen" and so we can have the information that the email was opened. Unfortunately, browsers, extensions and email providers (among and others) all have ways to block these tracking pixels. This makes it so that the information is sometimes not 100% reliable. We sadly cannot control this.

    The best way to go around this is to take into consideration both the information from the link tracking and the email opening together. That should give you more accurate information.

    Hope this helps!