How do you use 'labels' in deals?

Taras Member Posts: 3
First Comment
edited July 2022 in Sales CRM #1

I'm thinking on idea of using 'labels; feature for lead scoring purpose. But have no clue why should I use it instead of custom field. Please share your ideas ho you use it.


  • NetZerto LED
    NetZerto LED Member Posts: 3
    Third Anniversary Combo Breaker First Comment Photogenic

    This was exactly my question, but no help here. can you answer it Taras ?

  • Pipedrive User 164
    Pipedrive User 164 Member Posts: 147
    100 Comments 25 Likes 5 Up Votes First Anniversary

    I've used Labels in deals as the type of service the deal is for. Landscape maintenance, Landscape Construction, Snow, Enhancement.

    You could also call it by department or profit center.

  • Amit Sarda (
    Amit Sarda ( Member Posts: 1,364
    1000 Comments Third Anniversary 100 Likes 5 Answers
    edited September 26 #4

    Not much use for it, to be honest.

    Labels in the Pipeline view appear as colored bars, which don't signal anything useful.

    I use Multiple Choice Options for what @Pipedrive User 164 is suggesting.

    If you have any other questions or need further help, please don't hesitate to reach out.


    Amit Sarda

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  • Pipedrive User 164
    Pipedrive User 164 Member Posts: 147
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    In my case I find it better to have separate deals for each service type even at the same client site. It's not uncommon for example that you win the landscape maintenance but not the snow; or the sales close at very different times of the year. The color coding in my case is a handy reference in the pipeline view of which deal is the landscape maintenance and which is the snow.

  • Jonathan Gennick
    Jonathan Gennick Member Posts: 50
    Third Anniversary 10 Comments 5 Likes Name Dropper

    Deal labels are slightly less useful to me now that they don't appear at the top left next to the deal title. I use a label to flag priority deals that I want to pay particular attention to. I have another, ad-hoc label that I've created to flag a specific set of deals my boss has asked me to focus on. That label will live for maybe two or three more months, depending upon how fast those deals progress. I also use a label to indicate what essentially is a half-step in a specific deal stage. I didn't want to create an entirely new stage, but I wanted a way to know at a glance from the dashboard when a deal was in the second half of that stage.