51% of sales professionals struggle to find leads: Here’s how you can be more effective at lead gene
According to our State of Sales Report 2020-2021, 51% of sales professionals are struggling with lead generation. This is despite the fact that many have said prospecting is their second most time-consuming activity.
This is potentially a big concern for sales managers, as wasted time and resources lead to:
- Inefficiency across the team
- Missed sales targets
- Less qualified inbound traffic to your website
Given that efficient lead generation is a vital activity of any successful business, why are so many salespeople failing to convert?