51% of sales professionals struggle to find leads: Here’s how you can be more effective at lead gene

Will Sigsworth

According to our State of Sales Report 2020-2021, 51% of sales professionals are struggling with lead generation. This is despite the fact that many have said prospecting is their second most time-consuming activity.

This is potentially a big concern for sales managers, as wasted time and resources lead to:

• Inefficiency across the team
• Missed sales targets
• Less qualified inbound traffic to your website

Given that efficient lead generation is a vital activity of any successful business, why are so many salespeople failing to convert?

In this article, we’ll explore where (and why) your sales team is struggling with lead generation strategy and processes and how automation can save you valuable time.