How do you hire an email copywriter in 2022?
Email is a popular marketing channel, and for good reason. For each U.S. dollar spent on email marketing, brands can expect to earn back as high as $45 for retail, ecommerce, and consumer goods. As a result, a skilled email copywriter is a worthwhile investment.
But what should you consider when hiring an email copywriter?
In-house or freelance?
A full-time email copywriter will always be available, have time to develop a deep understanding of your business and write stronger copy.
A freelancer can be a more efficient use of resources. Rather than keeping them on the books, you can hire them on a project-by-project basis, which can work out cheaper.
Creating a job listing
Sites like Indeed allow you to advertise your job openings for both in-house and freelance copywriters. Also, consider advertising in communities like Copyhackers, where freelance copywriters hang out.
Asking your network for referrals
A big concern when hiring email copywriters is getting the best value. Talk with people in your network who’ve already used someone. You may just find the person you’re looking for through a mutual connection.