How do you hire a copywriter in 2022?
Email is a popular marketing channel, and for good reason. For each U.S. dollar spent on email marketing, brands can expect to earn back as high as $45 for retail, ecommerce, and consumer goods. As a result, a skilled email copywriter is a worthwhile investment.
But what should you consider when hiring an email copywriter?
In-house or freelance?
A full-time email copywriter will always be available, have time to develop a deep understanding of your business and write stronger copy.
A freelancer can be a more efficient use of resources. Rather than keeping them on the books, you can hire them on a project-by-project basis, which can work out cheaper.
Creating a job listing
Sites like Indeed allow you to advertise your job openings for both in-house and freelance copywriters. Also, consider advertising in communities like Copyhackers, where freelance copywriters hang out.
Asking your network for referrals
A big concern when hiring email copywriters is getting the best value. Talk with people in your network who’ve already used someone. You may just find who you’re looking for through a mutual connection.