Can we do win-win negotiations? Or should it be ready to lose?
Sales negotiation is the art of reaching the best possible agreement between two or more parties. The outcome of an ideal sales negotiation is a win-win for both parties. It is imperative to note that the outcome of sales negotiation strategies, is to not reach an agreement. The agreement may or may not be reached. The intent of a sales negotiation should be to create mutual benefits for both parties. It is not about coming to an agreement in which one party is at a huge loss while the other party benefits greatly. Sales negotiation process, if done right, is a constructive and mutually beneficial process rather than an anxiety-inducing conniving task.
I found this article useful for sales negotiation https://blog.goodmeetings.ai/sales-negotiation/
PS: This is my first post in the community so I am trying to be useful. 