April Fools’ Day email examples to try this year

Will Sigsworth

There are many email marketing benefits to gain from sending a humorous April Fools’ Day email. 

Generally, an email marketing campaign is a great way to increase engagement and drive conversions, and it has the highest ROI of any digital marketing channel at over $35 for every $1 spent.

Add a comical aspect to your email marketing to:

• Make it more shareable. The more something makes people laugh, the more likely they are to share it with their friends. 
• Make your brand more relatable and trustworthy. Showing a funny side and not taking yourself too seriously is humanizing and helps customers identify with your brand. 

Grab (and keep) your customers’ attention.

Humor is often creative and original, so it’s more likely to stand out and drive engagement with your customers. It’s also linked to better recall, which means you can increase brand awareness and stay in people’s minds longer.

Click here for a more in-depth look at 7 great April Fools’ Day email examples. You’ll also learn about strategies you can use to ensure your campaign is a hit.