How one sentence can make or break your USP

Will Sigsworth

Once you’ve pinpointed your most impressive USP, work on how you convey the message. 

Practice saying it aloud and consider questions like: 

• Does it roll off the tongue, or does it sound forced? 
• Is it easily understood, or is it vague and confusing? 

While it may never be explicitly stated in the copywriting on your website or in your sales calls, your team should be able to easily capture what your USP is in a sentence or two. 

For example, here’s Pipedrive’s current USP: 

“The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.”

In two short sentences, you can instantly see what makes Pipedrive different from other CRMs, in a way that also targets those who will benefit the most from the solution.

How do you communicate your USP to leads?

Click here for an in-depth look at how to create your own USP, as well as four great examples that you can glean insights from.