Are sales certifications worth it?
Certifications prove to employers that you have a level of knowledge beyond the results you’ve generated.
It can also be beneficial to gain technical certifications in the sales field you work in instead of broad sales certifications.
For example, if you work in cybersecurity SaaS sales, pursue certifications in I.T.
Technical certifications have two great benefits:
- Clients will see that you know what you’re talking about, generating greater trust and leading to more sales.
- You will be able to turn the certification into a story about how it will help your role and improve your sales, increasing your employability.