Any advice on converting an "old school" customers over to the wizardry of online ordering as oppose

Matt Dickason

Any advice on converting an "old school" customers over to the wizardry of online ordering as opposed to phoning it in?

Mike van der Valk

@Bernd Auer @Boris Tsibelman have you dealt with these type of customers? Any tips?

Jan Visser_342

@Matt Dickason - good old value proposition. Make online easier, faster, better, cheaper (pick your combination) plus good communication of available options and most customers will find their way to you. We're looking at the same thing -albeit from emailing PO's to our customer team to actually ordering in our online store. 100% of the focus on our end is on developing the value proposition for online. For instance, in our current model we do 90% on terms and actually charge for credit card use. In the online store, we'll waive credit card fees and ship a day sooner. The combination of drastic improvement on our receivables plus less manual handling and "email ping-pong" with customers make it worth it for us. The "order at your terms" and faster shipping makes it worth it for them.