Email blacklists are in place to protect customers from receiving unwanted emails or spam. That said, they also have the unintended effect of occasionally preventing marketing campaigns from reaching their audience.
Ending up on an email blacklist means that your content has been deemed untrustworthy, resulting in wasted time, lost sales and decreased ROI. 15% of emails never make it to an inbox and end up in a spam folder, ultimately decreasing your deliverability rate and potentially negatively impacting your customer relationships.
Luckily, there are several strategies you can take to avoid ending up in this preventable situation.
First, you need to analyse your bounce rate, engagement rate, delivery rate and deliverability to determine if they are low (or in the case of bounce rate, high). If they are, you should consult the several publicly available tools to check if you are in fact on an email blacklist.
Next, communicate with the blacklists to determine what category of issues applies to your situation and follow the protocols for removal.
Finally, double check that you are in fact following the email best practices to avoid ending up on an email blacklist. These include:
- Using clear opt-ins
- Automating your processes
- Avoiding spamtraps
- Cleaning your email list regularly
Following these best practices will help you to avoid ending up on an email blacklist so that you can focus your efforts on producing successful marketing campaigns.
❓ Have you ended up on an email blacklist before? If so, what steps did you take to remove yourself, and what best practices have you followed since to avoid being blacklisted again?