How a B2C business must be manage in Pipedrive? 

We are just starting with Pipedrive and wondering how a B2C business information should be imported  / handled. In our actual spread sheet, a person is a customer/home owner with its owns address, contact information, sales... 

Should a virtual organisation must be create for each person in order to get the full benefits of Pipedrive? 

Any tips on the B2C subjects would be appreciated.