One of the best ways to get on your prospect's radar in B2B sales before you reach out with your pitch is through social media. This is often called warming up leads.

There are so many ways you can touch base on LinkedIn - by interacting with the prospect’s content (commenting, reacting, sharing), by sending a connection request, & more. It’s a way to establish familiarity between you and the prospect, so when you pitch it's coming from a known person.

What’s more, you can use this interaction on social media as an ice-breaker or reason for outreach in the email and increase your chance to get a response. Arun, an innovative SDR in our company sends out personalized videos to his cold prospects on Linkedin and warms them up this way.

When you combine your existing email or phone outreach along with social it drives your revenue goals. This result focussed approach is called multi-channel sales engagement. 

You can try it by using Outplay - the #1 sales engagement platform on Pipedrive marketplace. You can connect your Pipedrive & Outplay accounts with a click of a button & Outplay is free to use for 14 days.

What are you waiting for? Try and see the results for yourself!