Which lead generation automation tools do you find the most helpful?

David Lorbiecke_3
David Lorbiecke_3 Posts: 190 PIPEDRIVE TEAM
First Comment Pipedrive Team
edited July 2022 in Apps and Integrations #1

Using the most effective lead generation process, tools, and templates is crucial for maintaining a reliable flow of qualified leads. 

There are a number of fantastic automation tools available to help you do just this. 

In the guide, Lead Generation, Automating Your Lead Gen Strategies, we discuss a number of automation techniques, including:

Conversational chatbots - Conversational chatbots like Pipedrive’s LeadBooster help businesses to automatically qualify and talk to more leads, book more meetings and close deals faster. You can find out how to set up a chatbot in our article on website AI.

Webforms - High quality, detailed webforms help you to get crucial information on your leads so that you can sell to them in a more effective and efficient way. 

Automated web analytics like Leadfeeder - Leedfeeder helps trace those leads who click on your landing page but leave without filling out any details. You can set automatic filters such as visit frequency and number of pages viewed, so that visitor data goes straight into your Pipedrive dashboard as a new lead to work on.

Customer referral

 - A staggering 84% of B2B buyers start the purchasing process with a referral, and to get this lead, you needn’t lift a finger. Customer referral can be a fantastic automated lead technique when implemented appropriately.

Which automated lead gen strategy works best for you and your team? And why?


  • Markus Funk
    Markus Funk Member Posts: 111
    First Anniversary 5 Likes 5 Up Votes Name Dropper
    edited April 2022 #2


    We use Leadfeeder and are quite satisfied with it. Also in combination with Sales Navigator. 

  • Wart Fransen_149
    Wart Fransen_149 Member Posts: 5
    First Comment Integration Partner
    edited April 2022 #3

    You might want to look into LeadBoxer

    Very useful if you want to get all your lead and customer behavioural data (web & email) right into Pipedrive  as activities and marketing data (eg utm tags) in your deals.

    Disclaimer: I'm a founder of LeadBoxer 😉