Lead to Won Deal Report

Josh Monifi

Hello! I feel like Pipedrive can do this, but I am struggling to find where...

Our Marketing team has a number of web forms and other processes in place to get Leads into the Leads inbox. Viable leads are eventually converted to Deals. Then a (sometimes long) period of time can pass. The Deal is eventually (hopefully) WON.

Marketing would like to know how many of their Leads eventually lead to a Won Deal. How do we make this report happen?

Thank you! - Josh