What are the most important elements of a sales management process?

David Lorbiecke_3
David Lorbiecke_3 Posts: 188 PIPEDRIVE TEAM
First Comment Pipedrive Team
edited July 2022 in Business Talk #1

Whether you are already a sales manager or a sales rep looking to up your game, understanding the sales management process will improve your results, help to predict future performance, and develop a sense of control. 

Your sales process should be simple to implement and, ultimately, save you time. The more deals you’re able to push through your pipeline and the bigger these deals are, the higher your chances of making a sale. If you can do all of this in a quick and efficient way, you can expect bigger revenue and profit, and more time freed up to target even bigger sales goals

There are 3 key elements within any sales management process, these are:

  • Sales Operations
  • Sales Strategy
  • Sales Analysis

Each stage can be approached using a variety of techniques, from the way new staff are onboarded and trained, to the software used for accurate sales analysis. Like with anything, practise makes perfect. The better understanding you have of your sales management process, the more sales success you’ll see. For key information on sales management, as well as a glossary of sales terminology to help you better understand each stage, you can visit our blog.

What are your top tips for implementing a flawless sales management process?


  • Martijn van den Corput
    Martijn van den Corput Member Posts: 9
    Integration Partner
    edited April 2022 #2

    my tips:

    • Develop your salesprocess in Pipedrive from the point of view of the customer. Not from internal perspective. the decision making process is key.
    • Keep in mind in B2B you have different roles that influence the decision making process. make a distinction between buyers, influencers, budgetholders and be aware of that they can have different needs in buying you.


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