Waiting for a response to a sent email: how to help our memory.
Today it is essential for companies to improve communication management processes towards customers and suppliers as much as possible in order to be more competitive.
How many times does it happen to send an email to a customer or lead and not receive a response?
If we multiply this process (especially in the case of leads), it becomes impossible to create a continuous workflow that leads to a result.
Thanks to Pipedrive CRM, we used Activities to better manage this communication phase (with leads, customers or suppliers).
First of all we created a type of Activity called "Waiting For Email Response" and then defined an internal process so that for each email sent, even if not linked to any Deal - the user can - at his discretion - set a reminder using this Activity.
This allows us - in the face of an obvious increase in Activities - to have the situation under control but above all not to forget that we were waiting for a response.
Likewise, the lead generation process becomes more precise and surgical. I hope it can help!