Cloud-based CRM or in-house CRM?

David Lorbiecke_3

A cloud-based CRM can be an extremely useful tool for sales and marketing teams, but knowing which CRM software is right for your business, or if you need one at all, is tricky.

In-house CRM applications avoid the risk of hacking associated with cloud CRMs and have the following benefits:

• Sensitive information is stored on your organization’s servers, so you know exactly where your data resides at all times
• Businesses have the peace of mind that their information is securely backed up in case of emergencies
• You’re responsible for the maintenance of the CRM software, unlike using cloud-based CRMs which run the risk of the tool or database crashing

However, adopting a cloud-based CRM can have a significant, positive impact on an organization. Cloud-CRMs do away with the need for expensive in-house applications, giving you access to information at all times, regardless of location, and the ability to quickly analyze your metrics and compare them to your KPIs. 

• Unlike most traditional options, cloud-CRMs offer a much more customizable package so you don’t have to pay for services you won’t need
• Cloud-CRMs provide a simpler solution, with a host of third-party programs designed to work perfectly with your CRM and provide specific and targeted solutions for your unique needs.
• Moreover, many cloud CRM providers give uptime guarantees to ensure a consistent service without risk to your organization

Which works best for your organization: cloud–based CRM or on-site CRM, and what pros and cons have you experienced?