When should a startup business consider implementing a CRM?

David Lorbiecke_3
David Lorbiecke_3 Ex-Pipedrivers Posts: 250
100 Comments Pipedrive Employee
edited July 24 in Business Talk #1

When you think of CRM, you are likely to associate its features with large, mature businesses that require a centralized system to manage multiple processes and tasks. Of course, that is certainly one of the primary benefits of CRM, but a CRM for start-ups also has its advantages. The problem is, it’s difficult to know when the right moment to implement a CRM is. 

A CRM may seem like a senseless investment if you don’t have many customer relationships to manage. Your instinct may be to wait until you absolutely can’t go any longer without a CRM to invest in it. However, focusing on customer relationships early can help you get ahead of your competitors faster. 

Gartner found that more than two-thirds of companies compete primarily on the basis of customer experience. The sooner you invest in your customers, the bigger the early impact is. Features like automation, pre-populated email templates and clarity over the customer journey, all enhance the customer experience.

On the other hand, CRM is a financial investment. If your current customer base is manageable, and your sales team is comfortable with your existing processes (such as using spreadsheets to manage their sales pipelines) and meeting their sales goals, then arguably it may be too early to adopt CRM.

How did you know when your start-up was ready to adopt CRM? And how might early adoption benefit other businesses?

Comments

  • Alexander Jansen_3446
    edited September 2020 #2

    Hi David, 

    thank you for that great article! I'm using Pipedrive for my company and keep recommending it to startups when mentoring. 

    Currently I'm mentoring startups in Vietnam (see https://www.viisa.vn/our-mentors) for the Swiss Entrepreneurship Program (https://swissep.org/). I would love to recommend Pipedrive there as well but the pricing structure does not fit into a Vietnamese startup budget. Who at Pipedrive can I talk to for a partnership in the fastest growing economy in SEA? 

    Thank you in advance!

    Best regards,

    Alexander