Here is a system to close big deals in one call!

Shobhit Gaur
Shobhit Gaur Posts: 136
Second Anniversary Photogenic Integration Partner

We got Evan Santa, Sales Manager at Vidyard to spill out the secret in a 5-minute interview.

He does not believe in the separation of B2B and B2C customers.

The idea is the same people who are purchasing in the B2C space are also purchasing in B2B space.

He thinks most sales companies are following an old method of 4-month long sales cycles.

He points out a client discovery call, which almost feels like a client interrogation call to him.

Instead of positioning the product you are selling, the idea is to focus on the buyer experience


Comments

  • Dan Sullivan
    Dan Sullivan Posts: 4
    edited November 2020 #2

    Thanks for sharing, Shobhit! Definitely have to connect with you and Evan.