11 skills a sales associate needs to succeed 🏆
![Manuel Oliveira](https://us.v-cdn.net/6037014/uploads/userpics/JUAN4B0W3TNG/nG2RKIZFYP3TB.jpg)
![1000 Comments](https://us.v-cdn.net/6037014/uploads/badges/85AOWIAA0HRJ.png)
![250 Likes](https://us.v-cdn.net/6037014/uploads/badges/W2LBSQ0PHZZM.png)
![25 Answers](https://us.v-cdn.net/6037014/uploads/badges/AP3R9GSCWEGX.png)
![Third Anniversary](https://us.v-cdn.net/6037014/uploads/badges/SVDWMCN0ELNT.png)
![image](https://www-cms.pipedriveassets.com/sales-associate-skills-1.jpg)
Sales is more than just basic product knowledge. Sales is about people—on both sides of the counter. A good sales associate not only understands the product they are selling: they have a very particular set of skills. Liam Neeson is great but has he ever run the cash register on a Black Friday while the new stock was arriving with Head Office due to visit?
Â
Salespeople need to wear many hats during their workday while demonstrating perfect customer service to every last shopper. The great news is that according to Pipedrive’s State of Sales 2020-2021 report, at least 88% of sales associates regularly work on improving their soft skills. Hiring managers have a diverse and skilled talent pool they can now tap into.
Â
You can spot and recruit these dream employees by requiring 11 must-have skills for a sales associate job during your hiring process. After reading this guide, store owners and salespeople will have a better understanding of the most vital sales associate skills and how to improve on them.
![sales-associate-skills-1.jpg](https://us.v-cdn.net/6037014/uploads/sales-associate-skills-1.jpg)